What is a franchisor?
Blauw
Last Update a year ago
A franchisor is an individual or company that grants the rights to another party, known as the franchisee, to operate a business under their established brand, using their proven business model and support systems.
The franchisor provides the franchisee with a comprehensive package that includes the use of trademarks, logos, marketing materials, training, ongoing support, and access to their established customer base. They typically charge an initial fee and ongoing royalties in exchange for these rights and support. The franchiser plays a crucial role in maintaining brand consistency, quality control, and providing guidance to ensure the success of the franchisee's business. They are responsible for developing and refining the business concept, expanding the franchise network, and ensuring adherence to the franchise agreement.
Overall, the franchiser acts as a strategic partner, sharing their knowledge and resources to help the franchisee establish and grow their business.